Last updated September 2026
Core ROI (“Core ROI,” “we,” “us”) rents soil sampling trucks from locations in Alpena, South Dakota and North Bend, Nebraska. This policy explains what information we collect through core-roi.com and our booking system, how we use it, and the choices you have.
Information we collect
- Booking details: your name, email, phone, farm or company name, billing address, farm address, rental dates, delivery and return choices, selected options and any notes you add.
- Your signed rental agreement: the name you type to sign, the time you signed, the agreement version, and the IP address and browser/device information of the device you used. We keep a PDF copy of the signed agreement.
- Messages: what you send through our contact form or by email.
- Security and technical data: IP address and basic request information, used to prevent spam and abuse. Our booking form uses Cloudflare Turnstile, which checks that a person, not a bot, is submitting it.
- On your device: if you choose “Save my details,” your browser remembers your email for next time. The site also remembers your light/dark display setting. We do not use advertising cookies.
- Equipment location: our rental trucks and equipment may carry GPS or telematics devices. The rental agreement explains this tracking.
How we use it
- To hold and confirm your dates, deliver or hand off the truck, and contact you about your rental.
- To figure mileage: we send your farm address to Google Maps to calculate the driving distance from our location.
- To invoice you, collect payment and keep business, tax and legal records, including your signed agreement.
- To answer your questions, keep the site secure and improve our service.
Who we share it with
We do not sell your personal information. We share it only with:
- Service providers that run parts of our website and booking system for us: Vercel (website hosting), Supabase (booking database and file storage, United States), Resend (email delivery), Cloudflare (bot check) and Google (driving distance). They may use the information only to provide those services.
- Our partners and advisors, such as our accountant, attorney and insurer, when needed to run the business or handle a claim.
- Authorities when the law requires it, or to protect our rights, property or safety, including recovering equipment.
- A buyer or successor if the business or its assets are sold or reorganized.
How long we keep it
We keep booking records, invoices and signed agreements for as long as we need them for our business, tax and legal records. We keep contact-form messages as long as needed to respond and follow up. One-time email codes expire within minutes.
Security
Booking records are stored in a database that only Core ROI partners can sign in to, and signed agreements are kept in private storage. No website is perfectly secure, so please don’t send payment card or bank account numbers through our forms or by email.
Your choices
- See your bookings any time on Find my booking.
- Ask us to correct or delete your information through our Contact page. We may need to keep some records, such as signed agreements and invoices, where the law or our legitimate business needs require it.
- Unsubscribe from any non-essential email by replying to it. We don’t send marketing email without asking.
Children
Our site and rentals are for adults and businesses. We don’t knowingly collect information from anyone under 18.
Changes and contact
If we change this policy, we’ll post the new version here with a new date. Questions? Use our Contact page or reply to any email from Core ROI.


